Helpful insights to take away today.
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Hey,
Thank you for joining us at the Metropolis Conference! We hope you found the event inspiring, thought-provoking, and packed with ideas to take back to your school.
Whether it was insightful discussions, innovative approaches, or practical strategies, we trust you left with valuable knowledge to share with your colleagues and community.
This page is dedicated to your school, featuring tailored insights and personalised content drawn from the event. Our aim is to provide you with practical takeaways and strategies that directly resonate with your school, empowering you to make more informed decisions with your marketing.
Understanding parent behaviour.
To increase engagement and conversions, consider the principle of scarcity—the idea that limited availability can drive interest. Instead of simply listing open days or application deadlines, emphasise that spaces are filling fast or highlight exclusive experiences that aren’t always available.
For example, brands like Rare Tea Company create appeal by focusing on small-batch, handpicked selections that feel unique and valuable. By positioning certain events or opportunities as rare moments, you can boost urgency and draw more attention to your school’s content.
Your socials and website at a glance.
We’ve completed a brief analysis of your social media posts and International Admissions page with particular focus on its ability to convert parents from visitors to leads.
79/100
Organic Content Score
The account offers a diverse and engaging look into school life, with a strong focus on community and achievement. To further improve, introducing more student-led content and personal stories, as well as unifying the visual style, would enhance relatability and better showcase the school’s unique character.
2-4%
Conversion Rate Insight
Insight: Overwhelming Information with Multiple CTAs
The page offers extensive information and numerous CTAs, which may confuse users about the next steps. The lack of a clear user journey can lead to drop-offs. Simplifying content and focusing on primary CTAs like "Start Your Application" would improve user flow and conversion rates.
Our insights for 2025.
Data-Driven Strategies for Global Pupil Recruitment
Discover how UK boarding schools can revolutionise their international pupil recruitment by harnessing data-driven insights to enhance targeting and enrolment outcomes.
Embracing Digital Marketing to Reach Global Audiences
Explore the vital role of digital marketing in capturing the attention of global audiences and ensuring your school’s online presence drives meaningful engagement.
Personalising the International Student Experience
Learn how personalised communication strategies can help UK boarding schools connect with diverse international families and foster deeper relationships.
Want to learn more about. international digital advertising?
Book a call with Kerwyn using the link below, drop him a call at 07498 923477 or email kerwyn@15thmedia.com.
“…their efforts have been extremely effective!"
- The Good Schools Guide