Why digital presence matters more than ever.

As an international admissions professional at a UK boarding school, you’ve likely noticed a shift in how families search for educational opportunities.

Gone are the days when glossy brochures and educational fairs alone would suffice. Today’s parents—especially those navigating the complexities of sending their children abroad—expect quick access to detailed information, engaging content, and seamless online interactions.

Without a robust digital presence, your school risks falling behind in the race to capture their attention.

How a bad digital presence kills opportunities.

Think about this: a family in Dubai is researching UK boarding schools for their child. They begin their search online, but your school’s website fails to appear in the top search results or takes too long to load. Even if they manage to access it, they find outdated information and uninspiring content, prompting them to explore other schools with stronger online presence.

This lost opportunity could cost your school not only a prospective student but also valuable word-of-mouth referrals within that region.

The standard you need to meet to be competitive.

To stay competitive, it’s essential to adopt a comprehensive digital marketing strategy. This includes optimising your website for mobile use, creating engaging video content that showcases day-to-day school life, and maintaining active social media profiles on platforms like Instagram, YouTube, and WeChat.

Effective SEO ensures your school ranks highly in search results, driving organic traffic and increasing visibility.

Additionally, targeted advertising—with precise audience segmentation—helps your school connect with families who are actively considering UK boarding schools. Schools implementing these strategies have reported significant boosts in website traffic and enquiries from international markets, demonstrating the power of a well-executed digital presence.

Get more insights and speak to Kerwyn in more detail about how we can support your marketing efforts in 2025, please use the links below to call, email or book a video call.