Hi Sam,
There’s a huge amount going on at Woodhouse Grove: co-curricular breadth, academic pathways, sports success, and a clear focus on developing the whole person. You can tell the school has depth and character.
But here’s the challenge: in a world of skim-reads and identical scrolls, even the most thoughtful message can blur into sameness.
That’s not a criticism—it’s a pattern. After reviewing 100+ live school campaigns, the majority follow the same digital rhythm: same structure, same claims, same cadence.
So we’ve built something simple. A mirror. A moment of reflection.
If you passed your current adverts mid-scroll, would it sound like Woodhouse Grove? Would it feel like something only you could have said?
Woodhouse Grove School in the Wild
What’s Working
✅Great variety of content: From Sixth Form pathways to music and sport, the campaign showcases the range of what’s on offer.
✅ Strong imagery in places: The sports photos (especially rugby and netball) capture real energy. That’s the kind of momentum that works in social ads.
✅ Tone of care and preparation: The Sixth Form and confidence-building angles suggest a thoughtful, well-rounded education.
These are your current Meta adverts, let’s look at them through a parent’s eyes.
What’s Getting Lost:
🔁 No clear brand voice: The copy feels pulled from a prospectus. It’s serviceable—but not scroll-stopping. There's no one line that sums up why Woodhouse Grove specifically.
👉 Too descriptive, not distinctive: “Shape your Sixth Form pathway” and “dynamic co-curricular provision” are phrases that could apply to dozens of schools. Where’s the specific spark?
Without being too cringy - this causes something called paradox of choice. When every option looks the same, people don’t feel empowered. They feel overwhelmed. So they scroll past, not because they didn’t like what they saw, but because nothing stood out.